I’ve written a book.

For most of my working life as a fundraiser I have carried a question I could not answer. Why does the money a charity puts into shares and bonds get five years of history, forecasts and a named manager, while the money that pays for everything else gets a budget line, a ratio and an annual argument?

I have watched brilliant fundraisers work three times harder just to stand still. Then they get blamed when the target, which only ever went up with inflation, is missed. That was never a people problem. It was a system nobody had ever designed on purpose.

So this is the case I could not make back then. It is for fundraising directors, and for the finance director you will want to hand it to straight afterwards.

It is not out yet, and no, I am not giving you a date. I have seen enough forecasts turn into theatre to know better.

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