Originally developed by Robert Kaplan and David Norton (1996) as part of the Balanced Scorecard framework, the Organisational Strategy Map visualises how an your mission and objectives translate into specific activities and measurable outcomes.
We have adapted it for charities to focus on how mission drives fundable impact.
Why we like this tool
Most charities don’t lack purpose, they lack a visible line between what they do, why it matters, and why anyone should fund it. The Organisational Strategy Map makes that line explicit.
It turns “strategy” from a lofty document into a single, fundable logic chain:
Inputs → Actions → Results → Impact → Societal Change.
We use it a lot at Fundraiser In The Room because it:
Shows the alignment between mission, operations, and income.
Reveals disconnection where energy, effort, or money leak out of the system.
Builds credibility and helps fundraising leaders show how value is created, not just that it is.
Translate internal language into an external story that donors can believe and back.
Creates one truth and acts as a shared view across teams that usually speak in silos.
In our work, it’s the first tool that gets everyone literally on the same page with mission, money, and meaning on one visual.
We like to start diagnosing by getting this completed with current state because once you can see the whole system, every other improvement becomes clearer to understand.